When you’re brave enough to follow your true passion and express your authentic reason for doing what you’re doing, you’ll get rewarded by people who are looking for a true, authentic brand.
WHAT THEY NEEDED
RXBAR had wasted a ton of time and money on a package design that was poor and invisible. They were anxious to get into Kroger, and they knew their package was holding them back.
WHAT WE DID
Through our foundational strategic work with the founders, we uncovered the phrase that summed up their entire reason for being: No B.S. This became their brand platform, which led to the most No B.S. package design we could devise.
700% growth year over year since the introduction of the new package design
