Yes. RXBAR was created by two guys who looked all over for a 100% whole food, high protein, great tasting, bullshit-free protein bar and couldn’t find one.
WHAT THEY NEEDED
RXBAR wanted to reach a larger audience than their spotlit CrossFit target—much larger. But before they started their big national distribution push, they wanted to change their packaging. They hated it.
WHAT WE DID
Before we could design the book cover, we had to know the story. We’d noticed on their prior packaging the standout term “No B.S.” The more we talked to the guys and got familiar with them, we came to understand that everything about them is No B.S. So we made that their brand platform, which guided package design and brand book.