RXBAR//Do we really need another protein bar?

Yes. RXBAR was created by two guys who looked all over for a 100% whole food, high protein, great tasting, bullshit-free protein bar and couldn’t find one.

HowMuchCentered.png

WHAT THEY NEEDED

RXBAR wanted to reach a larger audience than their spotlit CrossFit target—much larger. But before they started their big national distribution push, they wanted to change their packaging. They hated it.


WHAT WE DID

Before we could design the book cover, we had to know the story. We’d noticed on their prior packaging the standout term “No B.S.” The more we talked to the guys and got familiar with them, we came to understand that everything about them is No B.S. So we made that their brand platform, which guided package design and brand book.

RXBar014-1000x1000.jpg

700% growth year over year since the introduction of the new package design


From 5,000 to 25,000 points of distribution


Designer: Mike McQuade