Even the most iconic brands sometimes need a good dusting off.
WHAT THEY NEEDED
Since 1905, Red Wing has been building a loyal and enthusiastic following of labor tradesmen. Even though their older fans know the Red Wing story by heart, the brand’s new and younger prospects needed a fresh retelling.
WHAT WE'RE DOING
We took this legendary, 100-year-old brand and created for their various marketing partners the necessary tools to communicate consistently and vibrantly in any medium.
