Red Wing Shoes//A reboot

Since 1905, Red Wing has been building a loyal and enthusiastic following of labor tradesmen.  These are the legendary “boots to fill,” generation after generation. And even though their older fans know the Red Wing story by heart, the brand’s new and younger prospects need a fresh retelling.

WHAT THEY NEEDED

Refresh the Red Wing brand expression for a new and growing audience of young labor tradesmen.

Define the Red Wing Heritage Collection for a rabid hipster following.


WHAT WE'RE DOING

We've taken this iconic, 100-year-old brand and created for their various marketing partners the necessary tools to communicate consistently and vibrantly.

We're currently establishing the tenets and expressions for the Heritage Collection.