Know your brand’s target. Know what your target knows. Let your target know you know what they know.
WHAT THEY NEEDED
Old Style was looking for unique package design to celebrate their 61-year partnership with the Chicago Cubs, the longest sports sponsorship in history at the time.
WHAT we did
We hit upon a bottle design that triggered a full co-branding campaign. We rewarded diehard Cubs fans with insider messages via stadium Translights, in-store display placards, bar posters and fanzine ads.
