Old Style Beer//Hyper local

Old Style Beer and the Chicago Cubs have had a partnership going back 61 years, the longest sports sponsorship in history.

WHAT THEY NEEDED

Old Style was looking for unique package design to celebrate their 61-year partnership with the Chicago Cubs.


WHAT we did

We hit upon a bottle design that triggered a full co-branding campaign.

We rewarded diehard Cubs fans with insider messages via stadium translights, in-store display placards, bar posters and fanzine ads.

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