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ld Style Beer//Hyper local
Old Style Beer and the Chicago Cubs have had a partnership going back 61 years, the longest sports sponsorship in history.
WHAT THEY NEEDED
Old Style was looking for unique package design to celebrate their 61-year partnership with the Chicago Cubs.
WHAT we did
We hit upon a bottle design that triggered a full co-branding campaign.
We rewarded diehard Cubs fans with insider messages via stadium translights, in-store display placards, bar posters and fanzine ads.