Creators, movers and shakers, history makers. They’ve earned every right to have the biggest heads in business, but as their name signifies, their approach is to keep their heads down and roll up their sleeves.
Their desire for a strong identity within the saturated capital investments industry was a conundrum: they wanted to be recognized as the successes they are, but they absolutely did not want to be boastful about it. What brought them together as a team is their shared respect for the hard work and hard lessons that got them where they are. They weren’t looking to be just another bank for startups; they’re not just in it for the money. They wanted to lend their wisdom and insights to other hard-working, right-minded entrepreneurs.
Stature without arrogance: that was our brief.
Simple language, subtle movements, type that grows. The brand landscape is monotone and minimal, sharply sophisticated without being intimidating—a direct reflection of a group of people who have the confidence not to be jerks.
Graphic Designer: Ryan Katrina
Web Development & Design: Basilico
