Do more this year with fewer resources than you had last year.
More productivity with fewer producers. More profit with fewer expenditures. Make more magic with fewer tricks up your sleeves.
The first disappearing act is usually the marketing budget.
And why not? You’re not going to skimp on the quality of your product. You’re going to do your best to hang on to as many of your company’s people as possible. It only makes sense that you’d take an editor’s look at how much you’re spending on advertising.
As experienced marketers with backgrounds at global agencies, we’ve come to expect to be the ones sawn in half. But instead of hamstringing us, it’s made us more clever. More efficient media. More pinpointed messages. More bang with fewer bucks.
How much does excellence really cost? How much time does it really require? How many hands does it really take to pull the rabbit out of the hat?
How much agency do you need?
You'll be surprised.