WHAT WE DID
Everybody wants to feel good. Everybody wants to be happy. And the truth is, everybody needs help. The same clients who conquered the gym were ready to take on the world: everyday nutritional fitness for everyday people. Supplements that taste legitimately great (instead of like cough syrup) and have legitimately positive effects (instead of like multi-nothing capsules). Instead of making bodies ripped, what if we could make bodies happy?
We named the brand Groove, because everybody has one. Not necessarily a dance move, but not necessarily not. The brand is an invitation to do whatever active thing you enjoy doing—whatever moves you, as long as it makes you move. Your groove is that place of mind and state of being when everything just feels good, when you’re full-body happy. Groove wants to take you there and keep you there. Maybe it’s biking to work. Maybe it’s hiking a canyon. Maybe it’s even grunting out reps. Your groove is your thing, and our Groove is, too.
