Evozyne Natural Machines

When you’re actively changing the way the world works, it’s a good idea to let the world in on the action.

WHAT THEY NEEDED

Evozyne was a brand-new company pushing bioengineering to new frontiers with their proprietary protein design. The culmination of 20 years of research, they figured out how nature works and how to make it work better. To understand fully what they do and how they do it really does take a genius, but we were tasked with explaining Evozyne’s business “to an eighth grader.” While our learning curve was as fast as it was steep, we were fortunate to be schooled by the glowing orb of a brain at the center of the company, a renowned scientist named Rama Ranganathan, M.D., Ph.D. Funny, articulate, down-to-earth, lover of bourbon and the Dead Kennedys, Rama wants everyone on the planet to join him in heralding this new “Age of Biology.”

WHAT we did

Having absorbed as much advanced microbiology as our heads could hold, we looked beyond the brains of Evozyne and closely inspected its heart: the real personalities of the real people making science fiction real. We found infectious energy for the labor of making epochal change; an eagerness to make the most complicated concepts easy to understand; and a sparkling optimism for the future of Earth and everything on it. We felt a parallel to the sense of wonder and idealism that marked the Space Age of the 1950s, which informed the visual language of the new branding. The tagline “Natural Machines” was plucked from Rama, and that deceptively simple thought encapsulates the everyone’s-welcome voice that is uniquely Evozyne’s.