Chirps Chips

If you have an audacious product and you have audacious goals, your brand has to express itself audaciously.

WHAT THEY NEEDED

Fresh off a successful appearance on "Shark Tank" (Mark Cuban gave them 100K), the creators of Chirps were looking for a new bag design that expressed the unabashed enthusiasm they have for eating crickets and saving our planet.

WHAT WE DID

We rebuilt the brand platform from the ground up. Then we redid the identity system, graphics standards and finally the new packaging to create a movement of delicious sustainability. We also got the attention of Target and Kroger buyers at Expo West.

Designer: Victor LaPorte / Mike McQuade